CHATTANOOGA, Tenn. (July 29, 2021) – The Chattanooga Tourism Co. is pleased to announce that 26  local  Culture, Heritage & Arts (CHA) partners were awarded a total of $302.5K through the inaugural Cultural Tourism Advancement Grant (CTA). The  first round of the Grant was highly competitive with 45 applicants requesting a total of $1.5 million in assistance for events, enhancements, exhibits, and more.

“We are excited to help build our community by supporting our partners through our first CTA Grant,” said Barry White, CEO, Chattanooga Tourism Co. “Tourism is a critical economic driver for Hamilton County. These funds  provide an opportunity to  collaborate  with our partners  in developing and promoting experiences  that drive visitor demand and ultimately enhance  the  lifestyles of our residents.”

The  2021  CTA Grant was awarded to the following organizations: 

  1. Adventure Sports Innovation
  2. ​Art 120
  3. Association for Visual Arts
  4. Barking Legs Theater 
  5. Bessie Smith Cultural Center
  6. Chatt Taste Food Tours
  7. Chattanooga Ballet, Inc.
  8. Chattanooga Theatre Centre
  9. Chattanooga Zoo
  10. Creative Discovery Museum
  11. Friends of the Festival, Inc.
  12. Houston Museum of Decorative Arts
  13. Hunter Museum of American Art
  14. National Park Partners
  15. Reflection Riding Arboretum & Nature Center
  16. River City Company
  17. Sculpture Fields at Montague Park
  18. Songbirds Foundation
  19. Stove Works
  20. Tennessee Aquarium
  21. The Chattanooga Symphony and Opera Association
  22. The Chattery
  23. The Ed Johnson Project
  24. Tivoli Theatre Foundation
  25. Townsend Atelier
  26. WanderLinger Brewing Company

The Tourism Co.  developed the CTA Grant  with funds from lodging taxes paid by visitors when spending  the night in Hamilton County, not Hamilton County taxpayers. It was designed  to support and enhance a wide range of tourism-related projects that would increase brand awareness for Chattanooga, drive visitor demand, and  support the Tourism Co.’s mission of  developing  visitor experiences that enhance the economic and social prosperity of Hamilton County.

Organizations  were  able to request up to 10% of their total operating budget, with a maximum of $50K.  In awarding funds, greatest consideration was given to a project/program’s ability to attract diverse audiences, create economic impact, encourage visitors to travel to or extend their stay in Hamilton County, enhance the visitor experience, collaborate with other local organizations/artists, and improve our quality of life.

White added, “Every community  needs  to compete with every other community for their share of the world’s attention, customers, ideas, and investment.  New and innovative experiences result in new opportunities for our residents and help keep  our product fresh and our destination  top of mind for visitors. We are excited to see the impact of these investments with our partners.” 

Find additional details at

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The Chattanooga Tourism Co. promotes and develops visitor experiences for our community’s economic and social prosperity. Chattanooga has been named to the 2021 Hot List of Where to Travel Next, one of 10 Best Small Cities in the U.S. in 2019 and one of 10 Friendliest Cities in 2020 in the Conde Nast Traveler Readers’ Choice Awards. Start exploring at  or follow @VisitChatt on social media.

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Candace Litchfield, Director of Public Relations
423-421-2174 (cell)  |