Annual Report

Chattanooga and Hamilton County's Tourism Success in 2024

Hamilton County continues to drive Tennessee’s tourism economy, leading the state in hotel room sales and generating $1.7 billion in visitor spending in 2023. Chattanooga’s tourism growth outpaced state and national averages, reinforcing its status as a top destination.

Tourism supports over 30,000 local jobs and contributed $179.4 million in state and local tax revenue—saving each Hamilton County household $1,205 last year.

Explore the data, key takeaways, and studies shaping the future of Chattanooga’s tourism industry.

Read the Full 2024 Chattanooga Tourism Co. Annual Report

Bar Graph shows YOY Hotel Room Growth 2024 Annual Report

Hamilton County Leads

Tennessee in Hotel Room Sales

This growth demonstrates continued interest in Chattanooga as a destination, even with expanded lodging options.

Pie chart shows a breakdown of visitor spending in Chattanooga in 2023_Annual Report

Visitors spent $1.7 billion in 2023

up 6.36% from 2022!

More than 60% of overnight visitor spending supports local businesses outside of their lodging establishments.

Fueling Events

Highlights include record-breaking participation in the IRONMAN 70.3, the Sports ETA 4S Summit, and the Tennessee Governor’s Conference on Hospitality and Tourism, all driving significant tourism and economic benefits.

2023 Visitor Spending

Visitors contributed $179.4 million in state and local tax revenue, saving every Hamilton County household $1,205 annually.

Read the Full 2024 Chattanooga Tourism Co. Annual Report

179.4 M state and local taxes generated by visitors in 2024

30K Hamilton County Leisure and Hospitality Jobs

$1,205 taxes saved annually per household

Conducted by Chattanooga Tourism Co.

Studies and Assessments

To support Chattanooga’s economic growth and community needs, we conduct in-depth assessments to guide strategic development. These efforts ensure our city remains a thriving destination for residents and visitors alike.

Music Venue Needs Assessment

The Chattanooga Music Venue Needs Assessment examined local venues and identified opportunities for strategic growth and development.

Chattanooga Convention Center Futures Study

The Chattanooga Convention Center Futures Study explored development, sustainability, and governance strategies to enhance the attendee experience and benefit the community.