FOR IMMEDIATE RELEASE – Tuesday, September 12, 2023 


woman sits at Snooper's Rock wrapped in quilt watching sunrise at overlook

CHATTANOOGA, Tenn (Sept. 12, 2023) – Chattanooga’s autumn palette beckons you to paint your picture-perfect getaway! Experience the magic of Chattanooga's fall season with breathtaking views, vibrant festivals, and neighborhoods brimming with adventures. This fall, we invite visitors to explore the outdoors, relish seasonal culinary delights, and immerse themselves in every shade of Chattanooga’s color wheel.

Chattanooga’s Color Wheel:

  • Get Outside Glow – Discover Chattanooga’s natural wonderland. Hike through miles of vibrant foliage, conquer numerous boulders, and paddle through the currents of the Tennessee River.
  • Touring Teal – Enjoy the captivating scenery on a train ride through the Tennessee valley, a cruise through the Tennessee River Gorge, or on a zipline amidst the vibrant treetops of Lookout Mountain.
  • Colorful Palate – Savor an array of autumn's finest harvests from Chattanooga's local eateries offering a tapestry of fall flavors.
  • Boo! Hue – In October, the Scenic City turns into ChattaBOOga!, with plenty of fun frights and thrilling adventures you can only experience here.  
  • Festival Red – Partake in all the spirited fall events, ranging from food festivals and outdoor races, to concerts and cocktail soirées.

Being named one of the Top Places to See Fall Foliage in 2023 and offering exhilarating experiences, Chattanooga stands as the perfect fall destination. Chattanooga is centrally located in the Southeast at the intersections of I-75, I-24, and I-59, with an airport only 10 miles from downtown, allowing for less traveling and more time for adventure. Once in the city, visitors can easily navigate downtown by taking the free electric shuttle, using the bike share system with more than 400 bicycles at 40+ locations, or on foot. 

To learn more and paint your perfect fall picture with Chattanooga’s color wheel, visit 

Use #VisitChatt on social media for a chance to be featured by @VisitChatt on Facebook, Instagram, and Twitter. 

About the Chattanooga Tourism Co. 

The Chattanooga Tourism Co. serves the community by using visitor-generated funds to inspire people to visit and connect them with authentic Chattanooga experiences. Visitor spending contributes to a quality of place, resident savings, thriving local businesses, job creation, capital investment, and public services including education and safety. The 700+ Tourism Co. partners represent a variety of industries including lodging, dining, food and beverage, attractions, manufacturing, finance, government, healthcare, retail, and more.  
MEDIA CONTACT: Hannah Hammon, Chattanooga Tourism Co. or 256-996-5788