Tourism Shows Up Every Day in Chattanooga
From first-time visits to future events, tourism fuels Chattanooga's economy, supports local livelihoods, and reflects the spirit of a community that knows how to welcome.
Tourism in Chattanooga isn't abstract—it’s personal. In 2024, 11.1 million visitors experienced our city through the people, places, and moments that define it, while national recognition and global events brought even more eyes to what locals already know.
Behind it all is year-round work—from marketing and sales to visitor services and volunteers—driving impact that supports jobs, strengthens businesses, and benefits the entire community.
Chattanooga's Lodging Demand
Continues to Grow
Hamilton County is one of the leading counties in the state for growth in lodging demand. Supply is increasing with multiple new hotels opened in 2025, so our continued investment in sales and marketing is critical for our hospitality partners.
Inspiring Visitation
Through Strategic Marketing
In 2025, we elevated our advertising campaigns and brand approach through strengthened brand pillars and consistent seasonal storytelling. By focusing on priority markets and working with trusted content partners, we reached highly engaged audiences and delivered measurable results.
Inviting the World to Experience Chattanooga
Public Relations Wins
Chattanooga Tourism Co. supported this coverage by hosting visits for 26 U.S.-based and international journalists, offering firsthand experiences of Chattanooga's attractions, neighborhoods, and outdoor assets.
Building Relationships:
Bringing Meetings and Events to Chattanooga
Our sales team drives group business by building real relationships and giving planners a firsthand feel for Chattanooga—connecting them with the local businesses, people, and places that bring events to life.
Bigger Events.
Bigger Economic Impact.
Meetings, conventions, festivals, & sporting events are a vital driver of Chattanooga's visitor economy + community impact.
