What We Do

The Chattanooga Tourism Co. role is to bring people to Chattanooga to spend money in tourism-related businesses...hotels, Airbnb properties, restaurants, coffee shops, gas stations, boutique shops, festivals, attractions, outdoor outfitters, and so on. In other words, we make other people money.  

We work to build a brand for Chattanooga as a destination. A destination for leisure travel, sports, conventions, and meetings. We market Chattanooga across the Eastern United States with a multi-million-dollar budget and drive prospective visitors to our owned media assets (website, social, email) for leisure trip planning and to our business development team for group travel business. Since 2009, we’ve tripled tourism spending in Hamilton County, again, making other people money. 

Chattanooga Tourism Co. is primarily funded by the lodging taxes in Hamilton County, but we offer our partners ways to invest with us that take your dollars far beyond what could be accomplished by marketing without our partnership. Explore these pages to find the right match for your business to tap into the $1.5B visitors spend in Hamilton County each year.