Our Corporate Mission

Promote and develop visitor experiences for our community’s economic and social prosperity. 

Our Corporation

The Chattanooga Tourism Co. is a non-profit 501(c)4 responsible for promoting tourism in the Chattanooga area.

Our Organizational 2025 Vision 

Be the most competitive and innovative destination organization in the nation. 

Our Partner Promise

Champion tourism-related economic opportunities for our community

Our Values

  • COLLABORATION
  • UNWAVERING INTEGRITY 
  • VISION 
  • ACCOUNTABILITY 

Visitors Economic Impact

This information was compiled from the following sources: Tennessee Department of Tourist Development, Bureau Labor and Statistics, and Longwoods International. Data is for 2021, unless otherwise noted.

  • Total Annual Visitors: 15.3 Million, Including 4.4 Million Overnight Visitors
  • Direct Visitor Spending: $1.5 Billion
  • Tourism Jobs In Hamilton County: 31,300 (Updated July 2022)
  • Tax Saved: Each Household Pays $828 Less In Local And State Taxes
  • Taxes Created: $123 Million In State And Local Sales Taxes
  • Portion For Our Schools: $23 Million​

Made Possible By

Our business partners, especially the Hamilton County Commissioners and Mayor, ongoing investment in improving our community’s economic and social prosperity through tourism. 


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