2021 Chattanooga Tourism Summit Overview

The Chattanooga Tourism Co. hosted the 2021 Chattanooga Tourism Summit virtually on March 9, 2021. This year, we reflected on the 2020 and shared some insights into the future of Hamilton County’s hospitality and tourism industry. Speakers from TripAdvisor, Miles Partnership and STR shared insights, research and best practices to help guide tourism’s recovery. If you were not able to attend, you can view the Summit below. 

Chattanooga Tourism Summit Main Program
Hear from Barry White, Chief Executive Officer of the Chattanooga Tourism Co. and Steve Paganelli, TripAdvisor Group Head of Destination Marketing, Americas 

Chattanooga Tourism Summit Breakout
Josh Wray with Miles Partnership talked about managing your online reputation with some very useful tips for organizations of all sizes.  

Chattanooga Tourism Summit Breakout
Jennifer Foster with Smith Travel Research shared the state of the hotel industry nationally and as it relates to our local economy in Hamilton County.  

Our Corporate Mission

Promote and develop visitor experiences for our community’s economic and social prosperity. 

Our Corporation

The Chattanooga Tourism Co. is a non-profit 501(c)4 responsible for promoting tourism in the Chattanooga area.

Our Organizational 2025 Vision 

Be the most competitive and innovative destination organization in the nation. 

Our Partner Promise

Champion tourism-related economic opportunities for our community

Our Values


Visitors Economic Impact

This information was compiled by the Tennessee Department of Tourist Development from 2019 data.

  • Total Annual Visitors: 15.6 Million
  • Direct Visitor Spending: $1.1 Billion
  • Tourism Jobs In Hamilton County: 30,500
  • Tax Saved: Each Household Pays $660 Less In Local And State Taxes
  • Taxes Created: $90 Million In State And Local Sales Taxes
  • Portion For Our Schools: $12.5 Million 

Made Possible By

Our business partners, especially the Hamilton County Commissioners and Mayor, ongoing investment in improving our community’s economic and social prosperity through tourism. 

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