About Us

We promote and develop visitor experiences that fuel economic growth and enhance the quality of life in our community.

What We Do

The Chattanooga Tourism Co. is a non-profit 501(c)(4) organization, along with a 501(c)(3) foundation, responsible for marketing and promoting Chattanooga as a premier travel destination. Our work supports local businesses, enhances the city’s appeal, and drives economic growth through tourism.

Meet Our Team

Meet Our Board Of Directors

The Power of Partnership

Our impact is made possible from our partners at Hamilton County and City of Chattanooga's ongoing investment in improving our community’s economic and social prosperity through tourism.

Become a Partner

The Spotlight Is On You

With the power of tourism lighting the way, we highlight the incredible businesses and organizations that make Chattanooga a must-visit destination for all.

Chattanooga Anthem

Value of Tourism in Hamilton County

CHA Spotlight: Pinball Museum

CHA Spotlight: Hunter Museum of American Art

CHA Spotlight: Chattanooga Ghost Tours

Chatt Taste Food Tours

CHA Spotlight: ArtsBuild Murals

CHA Spotlight: Towing Museum

CHA Spotlight: ASI's Swincars at Reflection Riding

CHA Spotlight: ASI's Swincar Tours

CHA Spotlight: Ed Johnson Memorial

I might be trading in Scootz for THIS! Accessible travel in Chattanooga (part one)

CHA Spotlight: Soldiers and Sailors Memorial Auditorium

Choo choo!! Accessible travel in Chattanooga (part two)

CHA Spotlight: H*ART Gallery

CHA Spotlight: Lodge Cast Iron Museum

Chattanooga Tourism Co. News Releases

Panoramic aerial shows Chattanooga and river as sun rises over horizon

Chattanooga Tourism Co. Team Members Win Industry Awards

3 min read

CHATTANOOGA WELCOMES GLOBAL STORYTELLERS FOR 2026 WOMEN IN TRAVEL SUMMIT

4 min read

Soul Sundays in the park concert - view of the crowd from the stage at miller park

Chattanooga Tourism Co. Recognizes the Power of Travel During National Travel and Tourism Week

2 min read

Read All

Our Corporate Mission

To promote and develop visitor experiences for our community’s economic and social prosperity.

View Our Strategic Plan

Our Core Values

Collaboration
Vision
Integrity
Accountability
Inclusivity

Stay Connected With Chattanooga Tourism Co.

Explore all the ways we’re bringing the best of Chattanooga to you! From essential visitor information to exciting events and media coverage, we offer a wide range of resources that highlight what makes our city—and us—unique. Stay informed, get involved, and discover how we connect visitors, locals, and the broader community through tourism, sports, meetings, and more. Get an inside look at how we’re shaping the future of tourism while supporting the vibrant Chattanooga community