About Us

What We Do

The Chattanooga Tourism Co. is a non-profit 501(c)(4) organization, along with a 501(c)(3) foundation, responsible for marketing and promoting Chattanooga as a premier travel destination. Our work supports local businesses, enhances the city’s appeal, and drives economic growth through tourism.

The Impact of Tourism on Chattanooga

This information was compiled from the following sources: Tennessee Department of Tourist Development, Bureau Labor and Statistics, and Longwoods International. Data is for 2021, unless otherwise noted.

• Total Annual Visitors: 15.3 million, including 4.4 million overnight visitors
• Direct Visitor Spending: $1.5 billion
• Tourism Jobs in Hamilton County: 31,300 (Updated July 2022)
• Tax Saved: Each household pays $828 less per household in local and state taxes
• Taxes Generated: $123 million in state and local sales taxes
• Support for Education: $23 million for local schools

The Power of Partnership

Our impact is made possible by business partners, especially the Hamilton County Commissioners and Mayor, ongoing investment in improving our community’s economic and social prosperity through tourism.

The Spotlight Is On You

With the power of tourism lighting the way, we highlight the incredible businesses and organizations that make Chattanooga a must-visit destination for all.

Stay Connected With Chattanooga Tourism Co.

Explore all the ways we’re bringing the best of Chattanooga to you! From essential visitor information to exciting events and media coverage, we offer a wide range of resources that highlight what makes our city—and us—unique. Stay informed, get involved, and discover how we connect visitors, locals, and the broader community through tourism, sports, meetings, and more. Get an inside look at how we’re shaping the future of tourism while supporting the vibrant Chattanooga community