Chattanooga Tourism Summit

Travel Rebound & the Emotional Value of Tourism Tops 2022 Chattanooga Tourism Summit

The Chattanooga Tourism Co. hosted around 500 industry partners at the 2022 Chattanooga Tourism Summit to celebrate the resilience of the travel industry in Hamilton County. The summit included an industry address by Barry White, President and CEO of Chattanooga Tourism Co., and remarks from Hugh Morrow, Chattanooga Tourism Co. Board Chair and President & CEO of the Ruby Falls. Keynote speaker Samantha Brown, award-winning  Television Show Host and Executive Producer of Samantha Brown’s Places to Love on PBS and former host of several Travel Channel shows, shared her insights on the emotional value of tourism.  

More than 15 million people visit Hamilton County annually and spend $1.5 billion. On an average day, that’s roughly 40,000 visitors in town, with 15,000 of them spending the night in our hotels and spending $4.1 million per day on entertainment, shopping, dining and more. In addition to directly supporting our local businesses, they are essentially temporary taxpayers who save every Hamilton County household $828 per year in taxes.  

Below, you can watch the main program and the videos included in the presentation and view photos from the event.

The Chattanooga Tourism Co. team looks forward to seeing you soon!