Chattanooga Tourism Summit


Travel Rebound & the Emotional Value of Tourism Tops 2022 Chattanooga Tourism Summit

The Chattanooga Tourism Co. hosted around 500 industry partners at the 2022 Chattanooga Tourism Summit to celebrate the resilience of the travel industry in Hamilton County. The summit included an industry address by Barry White, President and CEO of Chattanooga Tourism Co., and remarks from Hugh Morrow, Chattanooga Tourism Co. Board Chair and President & CEO of the Ruby Falls. Keynote speaker Samantha Brown, award-winning  Television Show Host and Executive Producer of Samantha Brown’s Places to Love on PBS and former host of several Travel Channel shows, shared her insights on the emotional value of tourism.  

More than 15 million people visit Hamilton County annually and spend $1.5 billion. On an average day, that’s roughly 40,000 visitors in town, with 15,000 of them spending the night in our hotels and spending $4.1 million per day on entertainment, shopping, dining and more. In addition to directly supporting our local businesses, they are essentially temporary taxpayers who save every Hamilton County household $828 per year in taxes.  

Below, you can watch the main program and the videos included in the presentation and view photos from the event.

The Chattanooga Tourism Co. team looks forward to seeing you soon!

A Warm Thank You to —

Our Summit Partners

Tourism Summit Title Partner


Coca-cola circle logo

Summit Host Partner

Accommodations Partnership

Tourism Champion Partners

Scenic City Partners

Tourism Partners

Embassy Suites by Hilton/Hamilton Place | DeFoor Hospitality Group | Ruby Falls | See Rock City, Inc. | Synovus | The Read House Hotel | Tennessee Aquarium | Tennessee Valley Railroad Museum | Chattanooga Zoo | Hunter Museum of American Art | The Simpson Organization | Mocs Sports Properties | Development Counsellors International | LBA Hospitality | Travel Southeast Tennessee | Tennessee River Gorge Trust | University of Tennessee at Chattanooga | Creative Discovery Museum | High Point Climbing & Fitness | Tivoli Theatre Foundation | CARTA | River City Company | Chattanooga Lookouts | Benwood Foundation


Brewer Media donated booth to ArtsBuild | Brown & Brown Insurance | Chattanooga Coca-Cola | Miles Partnership donated booth to Chattanooga Music Census | Chattanooga Red Wolves | First Horizon Bank donated booth to Chattanooga State Community College | CTM Media | Hawkins Pointe RV Park | Nooga Shuttles | Reagan Outdoor Advertising | EPB booth donated to Selfie Museum | Vision Hospitality Group

Media Partners