When the Spain national football team chose Chattanooga as their training base for the 2026 FIFA World Cup, they validated what our community has always known: this is a special place worth sharing with the world. 

Their selection speaks to everything our community offers — from our riverside beauty and outdoor adventures to our award-winning restaurants, stunning arts and genuine hospitality. Spain's choice reflects the full richness of what makes Hamilton County an exceptional place to live, work, and visit. 

This global spotlight creates a unique opportunity for all of us to welcome international visitors and show them what makes our region extraordinary. Together, we have the chance to make Chattanooga truly feel like Spain's "Home Away from Home." 

How You Can Participate 

  • Display welcoming signage ("Welcome Spain" / "¡Bienvenidos!") 

  • Display Spanish flags or red and yellow decorations at your home or business  

  • Learn basic Spanish greetings and soccer traditions 

  • Add Spanish-inspired menu items, offer discounts for Spanish jersey wearers, or create game-time specials  

  • Participate in community celebrations and share Chattanooga recommendations with visitors  

  • Host viewing parties for Spain's matches or extend hours during key events  

Planning an event or watch party? Email details to press@sportsandeventscorp.com to be featured on the Team Spain website. 

 

Guidelines: Do’s and Don’ts 

DO: Use Spanish flag, team colors, generic soccer imagery, "Welcome Spain" messaging, your own business branding. 

DON'T: Use FIFA/World Cup logos, official Spain team crests, imply official sponsorship, market as "official" team events. 

 

Practical Information & Resources 

Temporary road closures will be in effect on Broad St. between W 3rd and 4th Streets. The Chattanooga Department of Public Works will share specific closure information and alternate routes. Plan extra travel time and follow all posted signage and guidance from event staff and local law enforcement. 

This increased visitor activity creates opportunities to showcase Hamilton County businesses and attractions. 

 

Contacts:  

 

Our Shared Legacy 

Spain's choice to make Chattanooga their home base reflects our community's collaborative spirit and welcoming character. Every gesture, from a simple welcome sign to sharing a recommendation with a visitor, contributes to this historic moment. Together, we celebrate what makes our community extraordinary. 

Note: All information is subject to change based on Spanish delegation preferences and security requirements.