About the Program
The program provides in-kind promotion through Chattanooga Tourism Company’s media channels: billboards, email, social media, and our website, VisitChattanooga.com, which sees 2-3 million visitors annually. The events must align with one or more of the Tourism Co.’s strategic goals.
Evaluation Process
The evaluation process for in-kind partnerships includes, and is not limited to:
Location of Event:
The event must take place in Hamilton County and drive tourism for the economic and social impact of the community.
Event Request Date:
The application must be submitted to Chattanooga Tourism at least 90 days prior to the proposed event.
Event Size:
The size of the event will be a factor in determining the level of marketing value provided. See the Tier chart below.
Recognition of Chattanooga Tourism Co. Partnership:
Chattanooga Tourism will review the offered recognition of our partnership/sponsorship as a criteria for awarding in-kind marketing. Should your partnership request be approved, Chattanooga Tourism Co. logo and or name will be provided for all agreed-upon recognition. Chattanooga Tourism staff will need to sign off on all sponsor materials that include Chattanooga Tourism.
Funding Availability:
Partnership fund availability is based on Chattanooga Tourism’s yearly budgeted allocation for this purpose.
In-Kind Partnership Tiers
Tiers are based on prior year’s attendance or for new events anticipated attendance. Chattanooga Tourism Co. has the right to change package level and determine eligibility.
| Packages |
Sponsorship |
Event Size/Attendees |
| Package A |
$10,000 |
2501-5000 |
| Package B |
$5,000 |
1001-2500 |
| Package C |
$1,000 |
500-1000 |
Questions?
Contact Cultural Tourism Director Donna Harrison with questions or if you're ready to apply.
